Privacy Policy

Last updated: 27 October 2026

This Privacy Policy explains how Sordin Värnamo AB ("Sordin", "we", "us", "our") collects, uses, shares and protects personal information when you visit sordin.com (the "Site"), make a purchase, sign up for our newsletter, submit a product review or otherwise contact us (together, the "Services").

Our store runs on Shopify, which provides the e-commerce platform we use to sell our products.

1. Who is responsible for your personal information?

Data controller: Sordin Värnamo AB
Org.nr: 556553-7593
Address: Bredastensvägen 8, 331 44 Värnamo, Sweden
Email: info@sordin.com
Support form: https://sordin.com/pages/support

2. Personal information we collect

2.1 Information you give us. When you place an order, contact us, sign up for our newsletter or submit a review, we may collect:

  • Identity and contact details: name, email address, phone number (if provided), shipping and billing address.
  • Order details: products purchased, order number, payment status, delivery, returns, withdrawals, warranty and support cases.
  • Communications: the content of messages you send us via the support form or email.
  • Reviews: name or alias, rating, review text and any images you add (Judge.me).

2.2 Order access. You do not need to create an account to shop with us. If you choose to sign in to view your orders, you do so with a one-time code sent to your email address; we then process your email address and order history for that purpose.

2.3 Information collected automatically. When you use the Site we may collect device and usage data such as IP address, browser and device type, language, pages viewed, clicks, referring pages and approximate location derived from your IP address, using cookies and similar technologies. Non-essential cookies are only used in line with your choices; see our Cookie Policy.

2.4 Information from others. We receive information from Shopify, payment providers, carriers and, depending on your choices, analytics and advertising partners.

3. How we use personal information and our legal bases

If you are in the EEA or the UK, we process personal information on the following legal bases (GDPR / UK GDPR):

  • To perform our contract with you: processing and delivering orders, payments, returns, withdrawals, refunds, warranty and customer support.
  • To meet legal obligations: accounting, tax and consumer-law requirements.
  • Our legitimate interests: keeping the Site secure, preventing fraud, improving the Services, handling and moderating reviews, and administering our business. We balance these interests against your rights.
  • Your consent: newsletter and email marketing, and non-essential cookies for analytics and advertising. You can withdraw your consent at any time without affecting processing that took place before.

We do not use automated decision-making that produces legal or similarly significant effects for you. We do not send marketing by SMS.

4. Newsletter and email marketing

If you subscribe to our newsletter, we use your email address (and any preferences you share) to send you news and offers. We use Klaviyo to send emails and to measure whether they are opened and clicked. You can unsubscribe at any time via the link in every email or by contacting us.

5. Payments

Payments are processed by Shopify Payments and the payment methods shown at checkout, including Shop Pay. Payment providers process your information to complete transactions, prevent fraud and handle refunds and chargebacks. We do not store full card details.

6. Cookies, analytics and advertising

We use cookies and similar technologies for essential site functions, analytics and advertising, for example Google Analytics, Google Tag Manager, Google Ads and Meta Pixel. In the EU/EEA and the UK, non-essential cookies are only used after you consent via our cookie banner (Avada). You can change your choices at any time via the cookie icon on the Site. Where required by law, we treat recognised opt-out signals such as Global Privacy Control (GPC) as an opt-out request. Read more in our Cookie Policy.

7. Who we share personal information with

We share personal information only when necessary to provide the Services, comply with the law or protect our business:

  • Shopify (store platform, checkout and order management)
  • Payment providers (including Shopify Payments and Shop Pay)
  • Warehouse, logistics and carrier partners (delivery and returns)
  • Klaviyo (newsletter and email)
  • Judge.me (product reviews)
  • Analytics and advertising partners, depending on your cookie choices
  • IT, security and fraud-prevention providers
  • Authorities and advisers where required by law or to protect rights and safety

Our service providers process personal information on our behalf and under our instructions, or as independent controllers under their own privacy policies where applicable. We do not sell personal information for money. Some US state laws define "sale" and "sharing" broadly; see section 12.

8. International transfers

Some providers, including Shopify, may process personal information outside the EU/EEA, for example in the United States. Where required, we rely on safeguards such as the EU Standard Contractual Clauses or an adequacy decision (for example the EU–US Data Privacy Framework for certified companies).

9. How long we keep personal information

  • Order and accounting records: 7 years, as required by Swedish accounting law.
  • Customer support, warranty and return cases: for as long as needed to handle the case and any warranty or legal claims.
  • Newsletter: until you unsubscribe.
  • Cookies: according to the periods shown in our cookie settings.

10. Security

We use reasonable technical and organisational measures to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

11. Your rights (EEA and UK)

You have the right to:

  • access the personal information we hold about you and receive a copy
  • have inaccurate information corrected
  • have your information erased, unless we must keep it by law
  • restrict our processing
  • receive your information in a portable format (data portability)
  • object to processing based on our legitimate interests, and at any time to direct marketing
  • withdraw your consent at any time

To exercise your rights, contact us via the support form or info@sordin.com. We will reply within one month.

You also have the right to lodge a complaint with a data protection authority, for example Integritetsskyddsmyndigheten (IMY, www.imy.se) in Sweden, Datatilsynet (www.datatilsynet.dk) in Denmark, the CNIL (www.cnil.fr) in France or the Information Commissioner's Office (ico.org.uk) in the UK. A list of all EU/EEA authorities is available at edpb.europa.eu.

12. US State Privacy Notice (including California)

This section applies to residents of US states with comprehensive privacy laws.

Categories we collect: identifiers (name, email address, IP address), commercial information (purchases, order history), internet activity (interactions with the Site), approximate location, customer service information and user-generated content (reviews).

Purposes and disclosures: as described in sections 3–7.

Opt-out of "sale", "sharing" and targeted advertising: you can opt out by rejecting advertising cookies via the cookie icon on the Site, by using a Global Privacy Control signal, or by visiting Your Privacy Choices or contacting us with the subject "US Privacy Opt-Out".

Your rights: depending on your state, you may have the right to know about, access, correct and delete your personal information, to opt out as described above, and not to be discriminated against for exercising your rights. Submit requests via our support form and include your name, the email address used for your purchase and, if available, your order number. We will verify your request using information related to your orders. If we deny your request, you can appeal by sending a new request with the subject "Privacy Appeal".

13. Children

The Services are not directed at children, and we do not knowingly collect personal information from children.

14. Changes

We may update this Privacy Policy. The date at the top shows when it was last updated.

15. Contact

Sordin Värnamo AB, Bredastensvägen 8, 331 44 Värnamo, Sweden
Email: info@sordin.com
Support form: https://sordin.com/pages/support